Logos in the dental industry can often be cliche or have a "cheap” feel. We wanted to stray far away from this expectation and create a bold, unique logo that represents the brand well.

The three lines forming the “m” and “w” signify their three focuses; their patients, their team, and the community.

Our goal was to select tones that were bright and fresh. Blue adds that needed pop while white serves as a clean base.

The selected font was chosen to be a flexible base with a unique look. This font is clean an legible for their website, and various forms used throughout the clinic.

By design, the Midtown brand translates to print material extremely well; having a bright fresh feel with maximum clarity.