The original logo already provided a strong base, and has existing brand recognition. In order to capitalize on this brand recognition and ensure a cost effective rebrand for the Lethbridge County, we opted to keep the original logo with a subtle update to the colours. This colour update added a more mature feel to the brand without the need to overhaul all signage.

In keeping with the Lethbridge County’s current colours, we expanded on the blue and green hues for more flexibility when creating visual elements.

Challenges were communicated when trying to use the brown colour from the existing palette. By adding complimentary darker blue hues, along with a light green, this challenge is relieved.

Our font choice for the Lethbridge County is based around ensuring clear legibility in various documents, while still having a unique characteristic that is definitively the Lethbridge County.

Icons are an instrumental part of visually communicating with a user and further defining a brand’s visual style.

We created a handful of example icons below to show the feel and look of the Lethbridge County’s icon design moving forward.

Each icon is designed to pair well with the curved lines of the Lethbridge County logo.

To go along with the visual style of the icons and typography style, we created several other design elements you will see throughout this page to tie it all together and update the brand, eliminating the previous dated feel and lack of character.

Mockups for the digital application of the brand are intended to give an idea of what various platforms can look like such as the website, or a mobile app.