United Rubber Paving’s new logo incorporates elements that speak directly to their brands commitment to environmental care, sustainability, and renewal. We’ve refreshed the design to ensure it’s both modern and aligned with this core message.

The wordmark incorporates the arrows from the logo, continuing the recycle theme. By customizing the typeface to have a playful bend, a friendly look is achieved that is approachable to new customers.

The colour palette is largely a revised version of their previous palette with a few additional shades for flexibility. This utilizes any previous brand recognition to their advantage.

By utilizing a single, simplistic font-face in a couple different ways, we can achieve contrast and clarity without complexity.

The application of the brand will be primarily on vehicles and merch. We provided mockups of each to ensure the brand will show well in these applications.