Combining the “Q” and “E” in a simplistic, bold way creates a flexible icon that stands out from their competition. Keeping the design as simple as possible also greatly improves the long-term usability of the brand.

As many already associate Quality Exteriors with the colour green, we chose to continue with a similar hue to take advantage of the existing brand recognition.

Upon researching their competition, many utilize the colour blue, thus making Quality Exteriors a standout in the market.

A lifted black and white are also included for contrast.

A custom typeface was crafted for the logo to make the Quality Exteriors wordmark an absolutely unique mark for their company.

For the headline and body copy, we utilized a single, simplistic font-face in a couple different ways to achieve contrast and clarity without complexity.