One of the primary points of friction for a dentist website is whether or not someone feels comfortable to book an appointment. Our goal with the user experience was to ensure potential patient that visits the site knows what to expect. By providing an explanation of their services, along with Q&A, a welcoming team page, and a brand video we were able to achieve a welcoming home for Viva Dental on the web that achieves their user experience goals.

Viva Dental’s previous brand had a very saturated neon blue which we removed in place of a softer blue to add maturity to the brand, and provide a soft inviting colour that still feels clean and fresh. We also added some stylized UI elements such as the triangles, and stylized buttons to make the website unique from their competitors.