Medical Website

Alberta

2022

Periodontist Practice Website | Midtown

Midtown Periodontics needed a way to showcase how they care for their patients along with a refreshed look. With multiple locations across Alberta, a universal layout for all practices was built. Now separated, each practice has unique control over their websites to custom tailor the content for each city. See more information on the design process below.

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Scope of Work

UX Strategy
User Interface
Website Design
Website Development
SEO (Search Engine Optimization)
Ongoing Support & Optimization

Client

Midtown

UX (USER EXPERIENCE)

The user experience of the Midtown websites provides clear information, and a frictionless flow for their patients, and referring dentists. It's important that information is clear and accessible, especially with medical websites.

One of the UX challenges we faced when building Midtown's website is the high quantity of information required for their services page. Search functionality was built into the site so patients and referring dentists can find the information they need with ease.

Our design solutions eliminate the need to dig through drop-down menu after drop-down menu to find what you're looking for.

UI (USER INTERFACE)

Midtown's UI is bright and fresh without the sterile feel of many clinic's websites.

All fonts, colours, and other design elements were carefully selected to give their website a friendly yet professional feel.

SEO (SEARCH ENGINE OPTIMIZATION)

Through various SEO techniques, Midtown's websites saw 1,235 brand new users, and a 300% increase in Google My Business traffic over the course of 6 months.