
Real Estate Website
Lethbridge AB
Lethbridge Custom Home Builder Website | Van Arbor Homes
The goal with this home builder website was to create a clearer user experience, and a fresh user interface to reflect that quality of work Van Arbor achieves with every home. We used a streamlined client editor to make creating new listings and pages extremely easy for Van Arbor.
Scope of Work
- UX Strategy
- User Interface
- Website Design
- Website Development
- Video
- Photography
- SEO (Search Engine Optimization)
- Ongoing Support & Optimization
Client

UX (USER EXPERIENCE)
The previous site lacked clear direction making it difficult for users to find what they need. If a user becomes frustrated when using a home builder’s website the bounce rate drastically increases.
To resolve this, Van Arbor Homes’ UX is designed to take users through a journey based on their preferred starting point. Once a user has selected a starting point, they are directed to a custom page designed for that type of person. This greatly increases the quality of leads coming through the site and provides a streamlined experience for potential buyers.
UI (USER INTERFACE)
The UI was heavily influenced by the Van Arbor branding to improve brand recognition and a cohesive look from the website all the way to the experience they have in a Van Arbor show home.
CMS
Lethbridge Custom Home Builder WebsiteA content management system (CMS) was created for the projects page.
This enables their team to add their own move-in-ready homes and new models in just a few clicks, saving both time and money for Van Arbor Homes.
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